Prime Minister Luxon is at last making his visit to India with a large business and community delegation. We wish them well in expanding and...
Guest Post: Is New Zealand the shag on the rock of the world trading system?

Guest post from Philip Turner, Director of Global Stakeholder Affairs, Fonterra
One of the striking things about New Zealand in recent times has been the deepening disconnect between our traditional security partners, and the trading partners that increasingly underpin our prosperity.
50 years ago security and trade went hand in hand. Then things started to change with the UK joining the EU. NZ had to seek new partners, new arrangements, and new friends.
Things have greatly improved over the last 30 years
Partly thanks to some welcome – though very slow – agricultutal policy reform in the EU and US.
But also due to the opening of massive new markets on our doorstep in Asia which really want, and are prepared to pay good money for, our products.
China’s entry to the WTO was arguably the biggest event in trade policy in last half century – and even overshadows the importance of the NZ/China FTA
The reality of the last 20 years has been the contrast between the closed and protectionist economies of Europe, North America and Japan, and our new trading partners in the east
China and most of Asia (with the exception of India), as well as much of the developing world, are more open to what we want to sell than our traditional friends.
At least in the primary products that still make up for more than half of our exports
Less than 3% of our dairy trade goes to the EU today
And now, to cap it all, our traditional friends, who built the post-war trading system, seem to be losing their appetite for globalisation.
Trump, Brexit, TPP.
So NZ finds itself in a very challenging place. Axis of tension indeed.
The fact of the matter is – we are an increasingly lone voice in advocating trade liberalisation.
We are a ‘shag on the rock’ in the global trading environment.
Even with all the negotiating success NZ has enjoyed, we now have FTAs with markets that cover 52% only of our current exports.
In the dairy world I know best, only 13% of global dairy demand is open to trade in the sense of tariff rates of 10% or less.
So what’s next?
In an uncertain, dynamic and even alarming world, rather than picking friends from one side or the other, NZ will instinctively revert to our traditional and deep-seated preference for multilateral – ideally global – solutions and institutions.
We still love the WTO, despite all the competition from competing regional and international bodies.
We would love to see the WTO make a comeback, ideally with NZ helping that to happen.
I am personally confident that our future will very largely evolve in the context of some sort of open, rules-based multilateral trading frameworks.
But what is not clear is whether these new arrangements will continue to hew quite so strongly to the Bretton Woods institutions and approaches that have provided the foundation of international trade since the second world war – the GATT, the WTO, FTAs themselves.
Or whether we will collectively develop something different. Something perhaps much more Asian in style, and approach. Perhaps something Chinese.
That would be interesting.
This post is an abridged version of a speech delivered to the NZIIA Global Future Conference. Read the whole speech here.
REGISTER WITH TRADE WORKS
Register to stay up to date with latest news, as well as saving and discussing articles you’re interested in.
Latest News
Playing the long trade game with India
Prime Minister Luxon is at last making his visit to India with a large business and community delegation. We wish them well in expanding and deepening the relationship with India. The reasons for doing so we have explained previously. Our Government’s...
SUBMISSION TO THE MINISTRY OF FOREIGN AFFAIRS AND TRADE
PROPOSED GREEN ECONOMY JOINT WORKING GROUP WITH CHILE AND SINGAPORE MARCH 2025 Introduction This submission is made on behalf of the New Zealand International Business Forum (NZIBF), whose members are listed at Annex A[1]. NZIBF is a forum of senior business leaders...
PRESENTATION TO APEC BUSINESS ADVISORY COUNCIL: ADDRESSING PROTECTIONISM AND NON TARIFF BARRIERS
BRISBANE, 24 FEBRUARY 2025 STEPHEN JACOBI, EXECUTIVE DIRECTOR, NZIBF My thanks to Anna Curzon and Stephanie Honey for giving me one last opportunity to speak to ABAC. I want to talk today about rising protectionism and proliferating non tariff barriers. It’s not a new...
Business Leaders Sound Alarm on Global Economic Uncertainty: Call for Unified APEC Action
Brisbane, Australia, 25 February 2025 - Among rising global economic tension, the APEC Business Advisory Council met in Brisbane this week to reaffirm its support for the value of trade and cooperation, and the original APEC commitment to free, fair, open and...
REMARKS TO FOREIGN AFFAIRS, DEFENCE AND TRADE COMMITTEE – 20 FEBRUARY 2025
RATIFICATION OF NEW ZEALAND-UAE COMPREHENSIVE ECONOMIC PARTNERSHIP AGREEMENT (CEPA) STEPHEN JACOBI, EXECUTIVE DIRECTOR, NZIBF Thank you Chair for the opportunity to appear before the Committee today. I do so on behalf of the members of the NZ International Business...
Submission by ExportNZ and TradeWorks to the Health Select Committee on the Gene Technology Bill
17th February 2025 Our Recommendations ExportNZ and the New Zealand International Business Forum (NZIBF) support the Government’s overall intention to modernise New Zealand’s gene technology regulations. We support the establishment of a risk-based regulatory regime...
SUBMISSION TO THE FOREIGN AFFAIRS, DEFENCE AND TRADE SELECT COMMITTEE
RATIFICATION OF NEW ZEALAND-UAE COMPREHENSIVE ECONOMIC PARTNERSHIP AGREEMENT (CEPA) FEBRUARY 2025 This submission is made on behalf of the New Zealand International Business Forum (NZIBF) and ExportNZ[1]. NZIBF is a forum of senior business leaders working together...
SOUTHERN LINK REVISITED SEMINAR, SEPT 2024
On 24 September 2024 a stakeholders seminar was held in Auckland to reassess the Southern Link concept, five years after a large conference kickstarted focused discussion of the idea (before Covid intervened). This report of the seminar discussions...
T Day has come
STOP PRESS – NOT SO FAST. This post deals with the tariffs President Trump announced on 1 February he would impose on Canada, Mexico and China. By 4 February he announced imposition of tariffs on Canada and Mexico would be suspended for 30 days (until 5 March). ...
Back to the future?
The end of 2024 has trade advocates reaching back to their 2016 taking points as an Administration of a depressingly protectionist hue prepares to take office in the United States, once the global champion for trade liberalisation. We do not know for now what,...
Diplosphere: Tour de Force with Stephen Jacobi – Having Choice is a Key NZ Interest
Stephen Jacobi on APEC, WTO, doubling trade exports, big ideas like Southern Link, independent thinking & risks of a red line with AUKUS P2. This interview was recorded on Tue 19 Nov, 2024 in Wellington, NZ at Diplosphere HQ. Watch the full video here.
APEC Business Leaders Call for Bold Actions on Sustainable Growth and Economic Integration
Read the original article on the ABAC website here. Lima, 12 November 2024 — With challenges becoming increasingly borderless, business leaders from across the Asia-Pacific region are calling on APEC Leaders to take decisive actions to boost sustainable and inclusive...
CPTPP and the art of living dangerously
By Stephen Jacobi [1] As published by Newsroom, 6 December 2024 There’s not much shouting about TPP these days, but more passion would be a good thing. Time was when “TPPA” could bring tens of thousands to the streets. These days the annual Ministerial meeting...
NZIBF 2024 Chair Report
I am pleased to present my fourth report on the activities and achievements of the NZ International Business Forum (NZIBF) for 2023-24, our 17th year of operations. I am grateful to all Board and associate Members for your continuing commitment and support. This...
Reimagining the trans-Tasman relationship for two decades
Even the closest of relationships require advocacy. That applies equally to Australia – our greatest friend. That’s the job of the Australia New Zealand Leadership Forum (ANZLF), whose Steering Committee met in Sydney last week. The ANZLF has come a long...
0 Comments